Manaruchulu.com is a Hyderabad-based sweet shop retail chain known for its rich heritage and authentic Indian sweets. Catering to a diverse audience, the brand has established itself as a trusted name in traditional sweets and snacks.
With a vision to expand beyond local markets, Manaruchulu.com aimed to serve customers in the USA by leveraging a robust ecommerce platform. Their goal was to deliver the same authenticity and taste to Indian expatriates and sweet enthusiasts abroad, making their beloved delicacies accessible worldwide.
The Challenge
Following a period of steady growth in online retail, the client sought to enhance their ecommerce operations by significantly reducing the number of clicks required to initiate an order.
The existing platform, while functional, involved multiple steps for customers to complete a purchase, leading to friction and increased cart abandonment rates. The absence of a streamlined process made it challenging to deliver a seamless user experience.
Furthermore, the client faced the dual challenge of maintaining a visually appealing interface that aligned with their brand identity while ensuring the backend systems could handle efficient order processing. Achieving this balance was critical to retaining customers and staying competitive in a fast-evolving market.
What did
Technolize do
Manaruchulu.com partnered with Technolize to develop a seamless and efficient ecommerce platform that could cater to their growing customer base in the USA. Our collaboration focused on three key areas:
- Streamlined User Experience: We minimized the number of clicks required to place an order, ensuring a user-friendly interface that allowed customers to navigate the site with ease.
- Currency Converter Integration: To cater to international customers, we implemented a currency converter, enabling effortless transactions in multiple currencies, including USD and INR.
- Fast Payment Processing: Our team integrated advanced payment gateways to ensure secure and rapid transaction processing, enhancing the checkout experience for users globally.
By aligning with Manaruchulu.com’s vision, Technolize delivered a powerful ecommerce solution designed to expand their reach and elevate their brand presence internationally.

Hours delivered back to the business
100% uptime handling users volume
User Friendly (survey done of 100 users)
For functional release of OBT, RTS and OGS
The Results
- 30+ processes delivered
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms